SoA Co., Ltd. — Kawagoe, Japan
People Who Take on Challenges Shape the Future.
SoA is a startup based in Kawagoe, Japan. Starting with agriculture, we are building an environment where people come together, develop their potential, and turn new ideas into real businesses—from Kawagoe to local communities, Japan, and the world.
Philosophy
A company where you can make what you want to do happen.
What SoA wants to build is a company where each person can make the thing they want to do happen. Agriculture is the first stage for that.
- Look for the way it can be done, not the reason it can't.
- Think first, then try it.
- Speak openly, whatever your position.
- Build a place where anyone can make it happen, whatever their age or experience.
- Keep changing, without fear of change.
Business
Three businesses: agriculture, trading and digital
We grow rice in Kawagoe, Saitama, connect agricultural, marine and livestock products and food with business buyers as a trading business, and run a digital business built on what we have learned operating a farm and an online shop.
Agriculture
Growing rice in the fields of Kawagoe.
We grow rice on 3.8 hectares (about 9.4 acres) of farmland operated by SoA in Kawagoe and sell it through our rice brand Komeyoshi.
- 3.8 ha of farmland operated by SoA (Sai-no-Kizuna and Koshihikari)
- Retail sales through the Komeyoshi online shop
- Farm visits for companies and municipalities
Trading
Connecting producers and tables, Japan and the world.
A trading business that handles rice and a full range of agricultural, marine and livestock products and food. Alongside B2B supply to restaurants, retailers and food companies in Japan, we are working to connect with overseas buyers through GFP and JETRO programs and hands-on support from Saitama Prefecture.
- B2B supply of agricultural, marine and livestock products and food
- Joint product development
- Work toward trade with overseas buyers
AI & Digital
Bringing what we refined in our own field to yours.
Based on the know-how from running a farm and an online shop, we provide website production, app and system development, and AI adoption support.
- Website production
- App and system development
- AI adoption support
- Proposals grounded in our own operations
Partnership
Themes we would like to work on together
We welcome collaboration with companies, municipalities, financial institutions and investors. Whatever the topic, please talk to us first.
B2B trade
Supply of agricultural, marine and livestock products and food for businesses, joint product development
Regional collaboration
Community development and training of new farmers with municipalities and farming corporations
Technology trials and business development
Field trials with agricultural machinery and IT companies, new business planning with food and retail companies
Visits and consultations
Farm visits for companies and municipalities, consultations on investment and finance
Network
Programs and support
- TIB STUDIO
- Shibusawa MIX Startup Creation and Growth Support Program
- GFP (Global Farmers / Fishermen / Foresters / Food Manufacturers Project)
- JAPAN STREET
- Japan Food Export 10,000 Exporters Support Program
- New Exporters 10,000 Support Program
- Saitama Prefecture Overseas Marketing Promotion Consortium
- Saitama Prefecture Hands-on Support for Agricultural Exports
- e-Venue
- Food Tech Public-Private Council
* These are programs we participate in, are registered with, or receive support from.
Message
Why we start with agriculture
A message from Soichi Saito, Representative Director and CEO, on why SoA takes on its challenge through agriculture.
Soichi Saito, Representative Director / CEO
Read the CEO messageFrom the field
From the rice fields of Kawagoe, as it is
From planting to harvest, we share our daily farm work and the fields on Instagram.
Latest on note (in Japanese)
Visit our note page (Japanese) (External site, opens in a new tab)
